DDx Physio: Branding for a specialised sports physiotherapist in Austria.
With a name but no image, DDx’s founder, Dani Dornan, requested a fresh branding scheme that visualised the environment she works in (read: mountains).
The secondary ‘Specialist in Sports’ typography was created to engage with DDx’s niche audience, i.e. extreme sportspeople, which involves a more ‘freestyle’ design.
